The purpose of
a social audit focus group is for stakeholders to tell an organization
what it is they what the organization to measure. A social audit is
both a planning tool and a communication tool for an organization.
Essentially it is a dialogue designed to find out what is important,
to measure what is important and then to report on both the dialogue
and the measurement.
To begin the process,
PLAN conducted focus groups with four key stakeholders; people at
the centre of networks; lifetime members; facilitators and staff.
In total, forty-nine stakeholders from across the organization participated
in eight individual focus groups to determine what was important to
them.
These focus groups
provided a forum for people with networks, families, and staff to
talk about what is important to them and to begin to identify the
indicators. Each stakeholder group shared what they valued most about
PLAN, their hopes, fears, and challenges.
Each focus group
was conducted over two or three hours at either the PLAN office or
the Burnaby Association. These groups were lead by a focus group facilitator,
with a recorder and in all but one case an external verifier was present.
All the resulting, recorded dialogue was mailed to each participant.
Refreshments were served and the atmosphere was informal and relaxed.
The result of this process was a truly rich experience with members
of PLAN's community sharing both their most cherished experiences
and their greatest fears.
For information
on individual focus groups please click on any one of the following:
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